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Clear Channel integrates social media with Vegas billboards

Clear Channel Outdoor’s Spectacolor unit announced that it has added social media capabilities on its digital screen at the entrance to the Miracle Mile Shops located across from the new City Center in Las Vegas.

In partnership with LocoModa and the Miracle Mile Shops, Clear Channel Spectacolor has made it possible for visitors on the Vegas Strip to see their Tweets, photos from mobile phones and Foursquare Check-ins displayed in real time on the 160-foot digital screen.

“Social media is very much a part of our audience’s daily behavior. We are providing a platform to help connect the online and mobile audiences with our digital billboards and help create a really engaging experience for consumers and a valuable one for advertisers on the Vegas Strip,” said Harry Coghlan, president, Clear Channel Spectacolor.