Clear Channel Airports has teamed with multimedia company Monster Media to create an innovative network of gesture-based digital signage to be featured in select airports across the United States, the companies have announced.
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The inaugural installation of the interactive signage is set to start going in to the Seattle-Tacoma International Airport’s Central Terminal this Saturday, with plans for a Tuesday, June 1, launch.
Gesture technology enables advertisers to simultaneously entertain and inform consumers by creating a full-body interactive experience, the companies say. Broadening the boundaries of the powerful digital out-of-home (DOOH) advertising medium, the technology allows for dynamic multimedia imagery to be integrated with branded messaging, generating a one-of-a-kind, immersive encounter for users.
“Through our gesture technology display at Sea-Tac Airport, we’re providing advertisers with a new way to deliver truly memorable brand experiences,” Clear Channel Airports president Toby J. Sturek said. “And the appeal extends beyond bringing advertisers’ messaging to life by delivering built-in audience measurement as the displays track gestures.”
According to Airports Council International’s annual traffic report, Sea-Tac Airport, the nation’s 18th busiest airport, served more than 31.3 million passengers in 2009. It ranked 25th in total aircraft operations and has service to destinations throughout North America, Europe and East Asia. Sea-Tac Airport travelers will be able use the motion-detecting wall display that allows for real-time interaction with the advertiser’s message.
The wall display is presented on a sleek liquid crystal display (LCD) monitor consisting of nine 46-inch screens arranged in a three-by-three square grid pattern. The entire unit, including the framework, measures to 91-inches in height and 144-inches in width. The multitouch LCD screen functions as both digital signage and a presentation system for conveying multimedia information. Users can interact with the multitouch applications by pointing at or touching the screen.
Source link: Clear Channel Airports launching gesture-tech digital signage network at Sea-Tac Airport