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Clear Channel Airports inks exclusive deal with Sacramento airport

Clear Channel Airports and the County of Sacramento in California have entered into a contractual relationship whereby CCA will be the exclusive advertising marketer for Sacramento International Airport, including digital signage advertising, CCA announced today.

CCA, which has served the airport since 1998, was recently selected through a competitive bid process as the airport’s exclusive advertising partner.

CCA will expand its existing presence throughout Sacramento International Airport by launching a dynamic “Community Showcase” program timed to the Oct. 6 opening of the airport’s brand new Central Terminal B to serve the needs of area businesses and organizations. The company said it is in the process of creating in a new high-tech advertising environment for the terminal with innovative digital displays and new technology, such as LCDs, touchscreen digital kiosks and tension fabric displays. Local and regional businesses will have the opportunity to capture the attention of more than 16 million people who utilize the airport annually.

“Opening Central Terminal B solidifies Sacramento International Airport’s position as ‘Gateway to Northern California and the World’ and introduces our customers to new, state-of-the art technology designed to improve the customer experience,” Sacramento County Airport System Director of Airports G. Hardy Acree said in the announcement. “We look forward to receiving positive feedback from our customers in regard to Clear Channel’s new, innovative approach to customer information and advertising.”

“This is an exciting time for Clear Channel Airports, as we are taking our partnership with the Sacramento International Airport to a whole new level,” said Scott Appnel, project marketing manager of Clear Channel Airports, in the announcement. “We are pleased to have the opportunity to further our relationships with the local businesses of Sacramento and offer companies a chance to utilize Clear Channel’s dynamic new technology and creative displays to showcase their brands and messaging. Already, over a dozen local businesses representing the travel and leisure, education, financial service and consumer goods sectors have taken advantage of the opportunity to plan long-term campaigns around these new marketing platforms.”