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Cinci's Fountain Square launches Aerva Pic2Screen for Valentine's Day campaign

Aerva Inc. and The Cincinnati Center City Development Corporation (3CDC) have announced the use of Aerva Pic2Screen, a social media application developed by Aerva, Inc. for photo upload by users to the giant LED display located in Fountain Square in Cincinnati, Ohio. The Pic2Screen application is sponsored by P&G.
The Fountain Square social media application was part of an integrated Valentine’s Day campaign with additional sponsors such as Hyatt Regency Cincinnati, Jones The Florist, Via Vite restaurant, and KISS 107.1.
As part of the campaign, users were able to email photos to[email protected]and approved photos were shown on the giant video screen in Fountain Square on Valentine’s Day.
In 2006, 3CDC selected Aerva Inc.’s digital signage technology to drive the 42 x 28 foot outdoor LED display, a critical element of the $42 million revitalization effort that was completed in October 2006. Now interactive applications like Aerva Pic2Screen are helping consumers connect with sponsors’ brands by allowing user-generated content (UGC) like photos to be submitted using email. UGC and user-triggered actions are hallmarks of social media, which are increasingly utilized by giant outdoor displays.
“Valentine’s Day is an important fixture in Fountain Square’s calendar and having Aerva Pic2Screen application brings UCG and user-triggered fun to the square,” said Bill Donabedian, Managing Director of Fountain Square Management LLC. “We started accepting pictures on Feb. 1 and have been approving photos so users can trigger their photo to appear on the screen using SMS on Valentine’s Day.”

“3CDC’s installation of Aerva’s digital signage technology since the outset in 2006 is a tremendous validation. Now with Pic2Screen, 3CDC marched to the forefront of social media and mobile technologies and has opened up its outdoor LED to create a giant public canvas,” said Sanjay Manandhar, CEO of Aerva.