NEW YORK — Charter Digital Media, a national sales management, marketing and consulting firm to digital media and out-of-home networks, has selected rVue, RMS Networks’ ad and content serving technology, for its out-of-home networks. Currently, CDM represents national, regional and local digital media and private television networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and in-store advertising. Prior to adopting rVue, CDM delivered and managed its client’s advertising content via the Internet, satellite and DVDs.
With approximately 50,000 screens in over 4,700 venues in locations like the NY Port Authority/Times Square, South Street Seaport, Casino Channel Network, OnTrack Network and thousands of retail outlets, CDM was searching for a technology that made managing their expanding network simple while bringing in revenue.