LOS ANGELES, Calif. — Channel M, an out-of-home video advertising company, has announced it has completed Series C financing from Intel Capital. Funding will be used to expand Channel M’s digital content distribution network, as well as expand the sales and marketing infrastructure.
“Retailers and advertisers are continually searching for better ways to connect with and influence consumers while they are shopping and Channel M’s out-of-home network of branded original content satisfies this demand,” said David Teichner, CEO of Channel M. “One of our national retailing clients has seen an average of 79 percent ad recall and brand recognition, leading to a 20 percent sales increase in stores that have adopted a Channel M network. With Intel Capital’s investment in Channel M, we will be able to enhance and expand our networks through digital distribution to help us continue to develop the most effective in-store programming for our retail clients and advertisers.”
Channel M is the nation’s largest in-store media company, working with more than 20,000 locations in the United States. Channel M’s national ad supported retail networks reach more than 100 million consumers each month, serving as vehicles for retail branding as well as third party advertising to highly targeted demographics at more than 7,500 points of purchase around the country. The company’s clients include national retailers such as Macy’s, Ashley Furniture, Homestores and Blockbuster. Channel M pioneered out-of-home narrowcasting with its unique mix of custom-developed content and advertising that educates consumers, impacts sales, enhances the store environment and drives incremental revenue for retail partners.
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