LOS ANGELES — Digital out-of-home video company Channel M has signed a deal with Park Media to facilitate the digital delivery of updates to localized advertising and content for Channel M’s nationwide in-store digital signage networks.
The partnership follows a recent round of funding from Intel Capital and the hiring of Peter Lee as chief technology officer and chief strategy officer. “Channel M’s original in-store video content resonates with retailers and advertisers that want to connect with their customers at the critical point-of-purchase,” Lee said. “By combining the Park Media platform with our own programming expertise, we are offering our customers a dynamic, flexible solution that effectively showcases our uniquely developed content and advertising that enables Channel M to transform store environments into branded experiences that drive sales.”
Through Park Media’s content-delivery platform, Channel M will deliver content to retail customers, in addition to delivering advertising campaigns for marketers in a scalable way.
Channel M’s goal is to migrate all of its networks to digital distribution. The first Channel M network scheduled to go live is My Gym TV, which is expected to roll out to more than 170 locations this summer.
“Channel M is dedicated to providing its customers and partners with engaging experiences based on variety and relevance,” said Park Media chief executive Brad Trotter.