LOS ANGELES — Channel M, a producer of customized in-store TV networks, has announced that through its Money Mart branded stores, Dollar Financial Group Inc., a subsidiary of Dollar Financial Corp. has launched a custom Channel M in-store TV network. Developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart.
Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation and advertising sales.
“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings,” said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”
Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, half of which will be in Canada and half in the United States with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements. Advertisements can also be cycled through within the main display area programming in :15, :30, or :60 second spots.
“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, president of sales and marketing of Channel M. “Advertisers can further engage this audience through capitalizing on the flexibility of digital delivery to specifically target advertisements geographically, by time of day, or by display location in each individual store.”
As of September 30, 2008, Dollar Financial Corp. consisted of 1,377 stores, including 1,064 company-operated financial services stores and 313 franchised and agent locations in 30 states, Canada, Republic of Ireland and the United Kingdom. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service.