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Channel M and My Gym TV announce fitness network

CHICAGO — Out-of-home video company Channel M has announced that it has signed a deal to develop a national in-store video network for My Gym Children’s Fitness Center (My Gym), a children’s fitness franchise. The network, called My Gym TV, will roll out to 180 My Gym locations across the United States beginning in April and offer original programming for parents and children to enjoy at My Gym facilities.

“My Gym is dedicated to helping families develop healthy lifestyle habits,” said Eric Hebel, COO of Channel M. “My Gym recognizes the value of an in-store network’s ability to not only build brand awareness, but to serve as an extension of their mission with programming that reinforces a healthy lifestyle for children and parents while they are at their local My Gym fitness centers.”   By using a digital delivery network, Channel M will be able to localize the content on My Gym TV to reflect neighborhood children’s events, weather forecasts, class schedules and My Gym member birthday messages, in addition to various educational segments such as parenting and fitness tips. Advertising opportunities will be available on the network later this year for products and services that are an appropriate fit with My Gym customers. Currently, Channel M also develops a variety of marketing campaigns for My Gym.

“Channel M has already proven the effectiveness of their marketing programs through a variety of successful campaigns that tied in with a number of leading children’s brands. Developing the network is a logical next step to complement and expand our existing initiatives,” said Matt Hendison, chief marketing and entertainment officer of My Gym. “We’re excited about the original content they will be producing and look forward to building even more customer loyalty through My Gym TV.”