Mad.co.uk: CBS Outdoor has signed a deal worth an estimated £58 million ($113 million) to handle all out-of-home advertising sites at Westfield London, the £1.6 billion ($3.1 billion) shopping destination due to open at the end of 2008. This is the first move into retail advertising for the out-of-home company, whose biggest client is London Underground. CBS Outdoor will manage all digital and traditional formats inside the White City shopping center. Plans include the installation of a network of LCD screens and video walls along major walkways in the development.
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Source link: CBS signs £58m Westfield shopping center deal