GRAPEVINE, Texas — GameStop Corp., a large video game retailer, CBS Outernet and Reflect Systems, a digital media software and services company, have announced a deal to bring a new in-store digital video network to over 4,000 GameStop locations.
The newly upgraded network, called GameStop TV, offers digital delivery of content and advertising to high-definition screens. GameStop TV will feature product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop’s 73 million monthly young game enthusiast shoppers.
The network has begun a rapid rollout and will be completed during 2009. CBS Outernet will manage advertising sales for the network. In addition, CBS Outernet is providing custom programming to the network each month, including content from CBS Television, CBS College Sports, Last.fm and other CBS Corporation properties. Network technology and operations will be managed by CBS Outernet partner, Reflect Systems.
With the addition of GameStop, CBS Outernet’s digital media networks now span over 5,500 retail locations reaching more than 150 million shoppers each month.
“This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic,” said Virginia Cargill, president, CBS Outernet. “GameStop has been very successful using in-store advertising to boost its sales, and we look forward to providing an even more impactful network that keeps their customers informed and entertained.”
“We are very pleased to provide a digital media network solution to GameStop and CBS Outernet,” said Steve Nesbit, president and CEO, Reflect Systems. “The targeted, flexible nature of this platform is an ideal way to reach on-the-go consumers using a dynamic and measurable solution. Working with CBS Outernet, we are committed to making GameStop TV a leading digital media network.”
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