SAN FRANCISCO — SeeSaw Networks today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, a leading platform for creating and managing campaigns across multiple place-based digital video advertising networks. Digital Hive, a digital media agency specializing in planning and buying media targeted at the mobile consumer, will use a customized version of SeeSawAds.com to easily integrate digital video advertising into its cross-media campaigns.
CBS Outernet also announced that it selected SeeSaw Networks’ flagship planning and optimization technology to power a new online service for advertisers. Through the “Powered by SeeSaw” Software as a Service (SaaS) solution, CBS Outernet will offer media agencies a hosted and customized version of SeeSawAds.com, allowing them to evaluate, plan and buy place-based video advertising campaigns across CBS Outernet locations.
The new online service will give media planners access to CBS Outernet’s collection of networks, which includes more than 1,500 grocery stores, 4,300 GameStop stores and 5,000 AutoNet TV locations, totaling over 10,800 locations nationwide and reaching over 100 million monthly customers. The vast CBS network portfolio enables advertisers and planners to reach a wide range of sought-after audience types, such as moms with kids, men ages 18-34, health enthusiasts, car enthusiasts and more.
“Powered by SeeSaw” allows media agencies and digital video advertising networks to include customized inventory with privately negotiated pricing and rate structures, standard documentation and proprietary research, a unique company look and feel, and other intellectual property.