Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting “Young & Affluent,” avant-garde and trendsetting consumers in Canada’s large urban city centers, the company said.
These new 24- to 80-inch digital screens integrated into Newad’s offering are located in Toronto, Vancouver, Calgary and Montreal and operated by BarNet, a Canadian company specializing in digital indoor advertising. In addition to running advertisements of 15, 30, 45 or 60 seconds as well as entertaining content, these LCD screens offer a variety of interactive features. They can be easily updated, which promotes flexible integration of advertising content. They are located inside bars and nightclubs, very often behind the bar, around dance floors, in lounge areas and next to the coatcheck. They engage both male and female “scenesters, urban socialites and avant-garde” consumers, targeting those demographics’ higher purchasing power.
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