SAN DIEGO — 42Media, a provider of subscription-based digital signage solutions, has announced that it has formed a strategic alliance with CampusLink, an interactive out-of-home multimedia company based in San Diego specializing in the delivery of unrestricted web access and advertising targeted to America’s hard to reach 18-to-24-year-old college and university students.
CampusLink’s interactive multimedia information centers offer students a convenient and familiar place on campus to surf the Internet, check email, and simultaneously learn about new products, services and special offers from participating advertisers.
These interactive multimedia information centers are installed at 31 college and university campuses, including University of California – Los Angeles (UCLA), UC Berkeley, San Diego State University, Northwestern University, Purdue University, University of Pennsylvania, and many others. CampusLink currently reaches 300,000 students each day.
Through its new alliance with 42Media, a Scala Certified Partner, CampusLink has begun to upgrade all of its existing multimedia centers, which consist of web terminals and backlit ads, by integrating 42Media’s state-of-the-art digital signage platform, based on Scala InfoChannel 5, to deliver custom, broadcast-quality programming and advertising messages that specifically cater to the needs and interests of 18-to-24-year-old college students.
CampusLink is growing a network of advertisers that currently includes well-known companies throughout the country, such as Progressive, AT&T, Bank of America, American Airlines, and the U.S. Army.
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