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C-nario, JCDecaux implement digital signage in Shanghai airports

TEL AVIV, Israel — C-nario, a provider of digital signage software solutions, announced that it has implemented the company’s digital signage software platform in Pudong and Hongqiao Airports in Shanghai, China. C-nario’s Messenger and Universal Player solutions manage an array of more than 200 displays in both airports. JCDecaux Momentum Shanghai Airport Advertising Company Ltd. operates the displays.

C-nario, through its Singapore office, was selected by JCDecaux Momentum Shanghai Airport Advertising Company Ltd. as the technological platform provider and as the project’s prime contractor, following a rigorous evaluation process, which included reviewing solutions from several digital signage companies. DVI Solutions, a Singapore-based company specializing in audio-visual solutions, services and installations, with offices in Shanghai, was the local subcontractor.

C-nario provided its player systems (hardware and software) for delivering 250 concurrent targeted and synchronized content channels to any number, size, resolution or arrangement of screens in both airports. So far, C-nario’s solutions manage 209 screens that have already been installed. Displays include MUPI advertising panels, video walls (including a huge 64-screen video wall), and TV screens. MUPI, an acronym for the French term Mobilier Urbain Pour Information (Urban Furniture for Information), is a type of sign about two square meters in size. The digital MUPI installed in Shanghai airports was designed by architect Jean-Michel Wilmotte for JCDecaux.

Content displayed in both airports includes advertising, announcements from the airport authority, and live TV — all in the highest pixel resolution. Some of the MUPI signs are arranged in groups, displaying the same information in synchronized playback, allowing objects to move from screen to screen as people move by the screens. C-nario’s platform enables advertisers to upload and approve ads via the Web.

Pudong International Airport is located in the east of Shanghai. It currently handles an average of over 400 aircraft movements per day, already accounting for approximately 60 percent of Shanghai’s total aircraft movements.

Hongqiao International Airport is located in Shanghai’s western suburbs, and currently serves mainly domestic flights. The airport accommodates an average of over 300 aircraft movements per day.

digital signage in Shanghai airports