Skip to content

BroadSign to release 'Open' platform for media buying in early 2009

MONTREAL — BroadSign International, provider of software-as-a-service (SaaS) solutions for managing digital out-of-home networks, registered more than 15,000 software licenses in 2008 and hosts the largest aggregate of digital signage networks connected by the same shared infrastructure.
According to a news release, the shared SaaS infrastructure means that any network acquisitions, expansions, cross-network migration and large-scale ad sales can be performed seamlessly within the BroadSign-powered universe.

Aggregators and media sellers will now be able to view advertising-space inventory across multiple networks in the BroadSign-powered universe, in real time, using a new product called BroadSign Open. A beta version of the BroadSign Open platform was released in June for private testing by several client networks and ad space brokers.

BroadSign’s internal financial reports and third-party audits show a 300 percent increase in sales revenue in 2008, compared with the previous year, and a continued increase in license subscriptions for 2009. The company’s client base grew by 275 software licenses through winning new networks and enlarging existing client networks.
BroadSign looks to 2009
In spring 2008, a new vice president of sales was hired to reorganize the company’s sales force, which resulted in an accelerated build up of the volume of subscription licenses. Two new sales executives in Europe, one in the United Kingdom and one in Netherlands, are signed up to start working for BroadSign in January 2009. A new, more efficient market strategy for Asia also will be executed in 2009.
A new service package, Managed Services, was launched in early 2008. In addition to the cost efficiency of the SaaS platform, BroadSign’s optional Managed Services module further reduces network operators’ overhead and allows them to focus entirely on the media aspect of their businesses. The new division started contributing to revenue in May 2008 and is expected to be a significant revenue source in 2009.
BroadSign Creator, an online content creation and distribution tool for quick template-based messaging, was released in December 2008, allowing venue owners within larger networks to be more flexible in implementing their local promotion and branding campaigns.

The capacity, security and reliability of BroadSign’s data center and server clusters have been further enhanced, with a “five nines” (99.999  percent) network uptime and 97.5 percent to 99.8 percent proof-of-play reporting accuracy.