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BroadSign signs on former Netkey sales exec

As the economy is picking up, BroadSign is expanding its sales force in North America. Richard Massella, formerly a worldwide sales manager at Netkey Inc., joined the company in late January. Richard has a 10-year track record of success in sales of SaaS products and will focus on direct sales of BroadSign’s software. He will be based in Connecticut.
The new hire in direct sales comes after the company had spent most of 2009 establishing an infrastructure for channel distribution sales and indicates that the software supplier is now an aggressive player in both markets. BroadSign has also added new support and development personnel to handle growing client base and product evolution.