MINNEAPOLIS, Minn. and SAN FRANCISCO —BroadSign International Inc., a worldwide provider of hosted software for operating digital signage networks, andSeeSaw Networks, a media company offering a network of digital out-of-home media, have announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide delivery of campaign metrics and reporting for national advertisers while helping drive measurement standards for the digital out-of-home advertising marketplace.
Together SeeSaw and BroadSign will create a new open application program interface (API) to enable real-time reporting by automating inventory updates, proof-of-play reporting and insertion order delivery. Media planners and buyers will be able to view available advertising inventory, purchase inventory, execute ad campaigns and view proof-of-play reports, all from SeeSaw’s online media planning service, SeeSawAds.com.
“Technology integration is key to unlocking this fragmented market of hundreds of digital signage networks and is a crucial evolutionary step in planning national digital out-of-home media campaigns that provide metrics and accountability,” said Rick Engels, president and CEO of BroadSign International.
Through its affiliate program, SeeSaw Networks reaches people across 36 digital signage networks in 25 diverse types of venues including coffee shops, universities, restaurants, dental offices and airports across the country. BroadSign’s SaaS platform, which can be considered the largest connected digital signage network in the world, delivers more than five million pieces of content daily in 25 countries across more than 100 networks and more than 100 million weekly impressions.
“Digital out-of-home provides national advertisers with a media that engages people everywhere they go and as the industry continues to grow, real-time delivery of measurement and reporting will ensure the highest levels of customer service for media agencies,” said Peter Bowen, CEO of SeeSaw Networks.