Skip to content

Brand Activation Summit targets ad agencies, high-profile brands

NEW YORK — A number of top brand companies are confirmed to attend the second annual “Brand Activation Summit Using Digital Out-of-Home Media” taking place Tuesday, September 9-10, 2008, in New York City. The Summit will serve as a forum for brand advertisers and agencies from across North America to source insights on how to best maximize consumer engagement and achieve return on investment with digital out-of-home (DOOH).   In addition to Diageo, Conde Nast, H&M, Moet and Clinque other confirmed conference attendees include Kenneth Cole, Lord & Taylor, Six Flags Theme Park and March of Dimes.    “This representation of blue-chip brands confirms the continuing growth and momentum of digital out-of-home media,” said Rocky Gunderson, vice president of network development at SeeSaw Networks. “As the fastest growing medium since the Internet, digital out-of-home advertising plays a critical role in brand activation for national advertisers by intercepting people everywhere they go in their daily lives.”   The opportunity to reach those on the go at the right place, at the right time and with the right message has attracted advertisers who have historically invested in traditional OOH and broadcast media.