BookingDOOH.com, the international Digital Out Of-Home networks aggregator, has signed an agreement with Shanghai Be Media to offer the Bus-Network of CCTV. CCTV is the Chinese state-owned TV broadcaster.
This network reaches 53,360,000 passengers per day and is one of the largest DOOH networks in China.
“This development will help BookingDOOH to scale its offering and to attract more international brands and media agencies to use our platform for planning and booking DOOH in fast developing China,” said Christian Vaglio-Giors, CEO Neo Media Group. By adding the CCTV network to its portfolio, BookingDOOH now reaches over 350 million people in 23 countries every week, with more than 200,000 screens of 52 affiliated partners on its network.