BlueWater Technologies, a national provider of in-store solutions and technology-driven displays, A/A integration, and meeting and event technologies, recently announced that it had been named a Ford-approved provider of digital signage solutions for Ford and Lincoln dealerships nationwide.
Moving forward, the company said, dealerships will retire the static posters and replace them with dynamic and controlled signage that moves inventory more effectively. BlueWater’s My Menu, a digital board system, gives service managers and general managers more control over the messaging in their dealerships and enhances communication with their customers, using a dynamic and modern solution. Equipped with pre-built templates, authorized personnel can easily change service pricing and promotions, and customize messaging in customer lounges as well as make display changes on-demand.
This program helps Ford Customer Service enforce brand messaging by pre-approving digital signage suppliers and providing Ford-approved messaging, according to the announcement. Dealerships nationwide have the opportunity to run the same promotions as Ford Motor Company to enforce branding communications and enhance the sales and marketing experience with custom digital signage tools.
“Digital media solutions continue to grow at a fast pace with digital signage leading this trend,” BlueWater Technologies Director of Marketing John Rose said in the announcement. “We see more industries embracing this technology, and we’ve developed a strong digital signage presence in financial and banking, retail, restaurant chains, and automotive industries. Being headquartered in the Detroit metro area, we’ve developed a good relationship with Ford and many dealerships over the years and this is a great opportunity for us to cultivate our alliance.”
BlueWater offers three popular digital displays for dealerships:
- Service menu pricing displays show current pricing for services and specials
- Price comparison displays show local competitor pricing
- Customer lounge displays enhance the customer experience
For more information about digital signage merchandising, visit our Digital Merchandising research center.
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