Signagelive Blog: While many retailers enter into a contraction and retrenchment mode during a recession, the opportunist retailer thinks in terms of expansion. The first place to consider expanding during an economic downturn is your marketing efforts. If money is tight for your own business as a result of lower economic activity, the expansion of your marketing program may be predicated upon cost reduction in other areas. Replacing traditional costly printed retail marketing with accountable, compliant and cost-saving digital media could be one answer.
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