The digital signage Insider: Last October, the Out-of-home Video Advertising Bureau (OVAB) hosted its first Digital Media Summit in New York City to bring together agencies and networks, and to launch its new Audience Metrics Guidelines. One of the requests from that session was to conduct a similar West Coast event. With this in mind, OVAB partnered with thinkLA (the successor to the LA Ad Agencies Association, the Ad Club of LA and the Magazine Representatives Association) for the West Coast Digital Media Summit, held March 25, 2009, at the Beverly Hills Hotel.
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Source link: Blog: Agencies speak up at OVAB Los Angeles summit