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BI Network does digital signage for Microsoft campus

Broadcast International announced today that it has entered into a license agreement with the Microsoft Partner Solutions Center for both CodecSys Software and a subscription to digital signage services from the BI Network. Financial terms of the multiyear agreement were not disclosed.

The Microsoft Partner Solutions Center (MPSC) enables customers to match their business and technical requirements to innovative designs based on Microsoft & Partner Solutions, according to Broadcast International (BI). At the core of the MPSC is the Dynamic IT Datacenter Platform, driven by Microsoft Windows Server 2008 R2, Hyper-V and the Microsoft System Center suite of management and provisioning services including System Center Virtual Machine Manager 2008.

The MPSC is focused on supporting both Microsoft and its member partners for proof-of-concepts, pilots and product-development engagements. Microsoft also has built a robust demonstration platform for demonstrating real customer solutions and the Mediaroom experience.

“We are very excited to work with Broadcast International, which brings the power of broadcast quality video optimization in CodecSys, coupled with the BI Network, the widely used industry network for digital signage and interactive displays,” MPSC director David Hayes said. “It’s a great fit for us to showcase how we bring video programming to any device in the MPSC in any format.”

With Microsoft Mediaroom, the world’s most widely deployed IPTV platform, video programming can be delivered efficiently to the three screens of consumer interaction: HD television, PC and mobile devices. CodecSys is an encoding and transcoding software-based solution that can contribute to the high quality experience of video programming flowing through Mediaroom.

In addition to these three screens, BI has created an integrated solution built on several Microsoft products and integrated with the BI Network to deliver high-value content to the “fourth screen” — interactive video displays and signage. All of the monitors, television screens, digital signage, training LCDs and interactive kiosks in the MPSC will enjoy real-time programming as it is customized and broadcast over the BI Network to the Microsoft campus in Redmond. This subscription service enables Microsoft to direct specific video, rich-media content, local ads, and other value-based messages to be personalized and displayed dynamically throughout the center.

“Microsoft Corp. is bringing a unified view of the consumer by providing seamless video programming for broadcast, VoD and personalized video promotions to any device,” BI CEO Rod Tiede said. “It’s an all-encompassing strategy that will change the marketplace, and we’re proud to have been selected as a key partner to deliver on this vision.”

digital signage for Microsoft campus