SWINDON, U.K. — BF Group Ltd will be showcasing its digital signage products, seen recently at London’s Westfield Centre at Screenmedia Expo Europe. This will be BF’s first time to exhibit at the show.
Continuing on their success at Westfield Shopping Centre, London, BF Group will be giving centre stage to their new and exciting product, a black, 57-inch, double sided Architectural Sculptured Unit, designed to capture audiences.
BF will also be showing off their “Iconic Pod” which was produced for VMG and currently being used rolled out to shopping centers around the U.K. These displays combine two large 65-inch displays, both showing high definition video advertising, and two interactive screens which provide localized information such as way-finding maps and current retail promotions.
Screenmedia Expo is the biggest digital signage and DOOH media event in the U.K. and reflects its engagement with the media, marketing and advertising communities. The show has also refined its conference and learning program to attract an even greater audience of screen-media users and providers from around the world. The show will be on April 7-8, 2009, at the National Hall, Olympia in London.