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BF Group signs deal to deploy digital signage pods in Dubai mall

SWINDON, England — BF Group Ltd. has announced it is set to supply a new, sophisticated and exclusive digital advertising proposal to BackLite Media in Dubai. BF, in coordination with BackLite, have designed a sleek, double-sided 57-inch LCD Pod in prime shopping malls in Dubai and throughout the Middle East.

The new design will be the first of its kind in Dubai. The combination of artistic housing design and high-definition video screens provides an excellent advertising platform for clients and their brands to stand out in busy shopping centers.

BackLite Digital has been operating in Dubai since 1996 and is widely regarded as Dubai’s premier supplier of high quality, strategic advertising locations.   “Our successful, traditional out-of-home media is growing fast into the digital signage world,” said James Bicknell, managing director of BackLite Digital. “We are proud to have secured the exclusive rights to this new elegant digital Pod for Dubai’s shopping centers and for a future expansion in the whole of the Middle East.”

digital signage pods in Dubai mall