SALT LAKE CITY, Utah — Linux-based digital signage solutions provider 1-2-1VIEW and AutoNetTV, a TV network created for the waiting rooms of automotive service centers, have announced an exclusive partnership to offer a major digital signage network across AutoNetTV’s existing network of several thousand sites across the United States.
Previously reliant on DVD updates, the new digital signage network will provide Web-based delivery of content to thousands of screens to offer national advertisers a convenient and immediate way to reach key demographics and improve loyalty and customer satisfaction at the service centers during business hours. After hours, the same delivery network is used to deliver specialized training to mechanics and service personnel.
Managed centrally out of AutoNetTV’s head office using 1-2-1VIEW’s Linux-based media players and content management software, the system enables advertisers and agencies to schedule broadcast-quality live video, real-time messaging, pre-encoded video and animated graphics on multiple screens across the entire network of subscribing service centers.
The network will also feature 1-2-1VIEW’s InterFace viewer validation technology which accurately tracks the quantity and duration of viewership per screen across the network to provide advertisers, agencies and service center operators with accurate viewership data.
“Our pledge is to provide credible, entertaining programming that ensures customer satisfaction and delivers upsell and repeat visits to the service centers,” said Robert Cannon, chief executive officer of AutoNetTV. “At the same time we want to offer national advertisers convenient and immediate campaign execution and full accountability. To achieve these objectives, we needed a technology solution that allowed us to update our content quickly and reliably across thousands of screens and 1-2-1VIEW proves to be the perfect fit for our requirements.”
The network will initially be rolled out to 150 pilot sites over the coming months.