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Audi and PDM launch Australia's first 'Holographic Virtual Assistant'

SYDNEY, Australia — Prime Digital Media (PDM), an Australian out-of-home digital media company has launched the country’s first ever lifesize ‘Holographic Virtual Assistant’ at Audi Centre Sydney, Rosebery. The Virtual Assistant is designed to facilitate enhanced communication and customer experience.

The Holographic Virtual Assistant comes in the form of a lifesize, virtual installation with the holographic effect created using 3M’s dynamic Vikuiti rear projection film and rear mounted video projector technology. 3M and PDM have transformed a 10 mm thick piece of perspex into a virtual, talking person. 

The Holographic Virtual Assistant provides Audi with a platform to promote targeted messages to customers while they visit the dealership and offers customers an entertaining way to gather product knowledge and information about Audi’s offering. 

“The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation,” Allan Brinck, dealer principal, Audi Centre Sydney said. “The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life.”