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AT&T finds DOOH ad venue on mobile phone charging machines

BOSTON — Hercules Networks, a technology firm that produces Automated Charging Machines, or ACMs, has been selected by AT&T to provide ACMs for the TDBankNorth Arena, home of the Boston Celtics. The ACMs are to be branded specifically using AT&T’s logo and color scheme.
Consumers attending the Arena will be able to use the AT&T Charging Station to get a free, rapid 10-minute charge. While they wait, they can watch the LCD screen that sits at eye level and plays AT&T’s latest commercials on a digital signage screen.
“AT&T has always been at the forefront of exciting sponsorship opportunities, and has once again hit the ball out of the park with this one,” said Hercules Networks’ CEO Paul King. “Giving consumers a service while promoting your brand is a win-win and something they pay attention to and remember. We are excited to bring this concept to other stadiums and venues.” 
Hercules Networks has a line of ACMs that charge consumers’ cell phones while they are on the go. A rapid 10-minute charge gives the consumer a quick boost of juice and gives advertisers a 10-minute captive audience.
Adds King, “In today’s changing world, it is hard enough to have someone captive for one minute. We offer 10 minutes of captive, uninterrupted messaging.”