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Argo Digital Solutions signs on Adverto TV, names new exec

Argo Digital Solutions has announced that it enrolled Adverto TV, a placed-based media provider with screens in supermarkets, delis, bagel shops, convenience stores and grocery stores, to its rVue Web-based digital out of home exchange.
Adverto TV mainly targets densely populated areas of New York. The company says it has more than 130 screens in the New York area, and that advertisers have access to over 6.5 million monthly viewers through the network.
The Adverto TV deal comes on the heels of agreements with other network partners such as LevelVision College, Hercules Networks and Waiting Room Promotions. rVue connects directly to software platforms such as BroadSign to allow seamless exchange of media and monetization between advertisers and the thousands of digital screens in the out of home universe. This means that any of the 160-plus BroadSign-powered networks can access¬†rVue’s exchange platform for content and advertising through their software.

“Out-of-Home advertising has dramatically altered the way consumers receive information,” said Michael Stanley, vice president of marketing at Adverto TV. “Our digital signage marketing networks provide advertisers with timely, effective and measurable impact by reaching consumers at the point-of-purchase when they are naturally receptive to selling messages. With rVue’s web-based user interface, advertisers will now be able to plan, buy, upload and track their media campaign online, all in one place.”
Fletcher joins Argo as CRO
Argo also announced the appointment of Theresa Fletcher as chief revenue officer. In her previous position as area vice president/general manager of Comcast Spotlight, Fletcher was responsible for market consolidation and reorganization within the 17th largest DMA in the country and, in turn, increased the company’s revenue over 500 percent to $150 million.
Prior to Comcast, Fletcher worked for Continental Cablevision, Media One and AT&T.