WELLESLEY, Mass. — Frame Media Inc., a provider of content distribution and publishing services for connected devices, announced it has reached an agreement with All Digital Media Inc., a digital signage network based in Brainerd Lakes, Minn. All Digital Media Inc. is using Frame Media’s SignChannel to provide a cost-effective alternative to conventional large-scale digital signage advertising for small and mid-sized businesses in the Minneapolis region, while generating monthly revenue with minimal upfront investment. Advertisers are looking for new ways to break through the clutter to reach their audiences beyond traditional means. digital signage has become a powerful, dynamic tool through which advertisers can capture the attention of their target audience. With SignChannel, businesses can create a unique stream of continually updated product, service, and other engaging content to provide a personalized, targeted experience for customers. SignChannel is Frame Media’s commercial version of its FrameChannel Internet platform for the selection and delivery of personalized content to wireless digital photo frames. Using SignChannel, All Digital Media creates, manages and delivers advertisements over the Internet that appear in rotation among streaming content of continually updated weather reports, sports scores, stock quotes, and news headlines — just a few examples of the more than 400 channels of content available on SignChannel and FrameChannel.
“Digital wireless picture frames offer a great alternative to high-cost, large-scale digital signage because a wireless Wi-Fi frame provides targeted content based on the flexibility of its placement, such as restaurant booths and waiting areas, without the need for professional installation,” said Alan Phillips, founder and chief executive of Frame Media. “By utilizing SignChannel, All Digital Media has created a win-win situation for both itself and small and mid-sized companies looking to stretch their advertising dollars.”
All Digital Media Inc. purchased 150 wireless frames and attracted strong interest from local companies with smaller budgets, such as fitness centers and local restaurants, with affordable, highly customized ad space using SignChannel. With All Digital Media Inc.’s business model, the company has expanded its customer base to include smaller mom-and-pop retailers to establish a revenue stream generating approximately $250 to $300 per frame, per month.
“SignChannel has offered us the opportunity to take a practical, grass-roots approach to reaching advertisers in the local community, right here in the Brainerd Lakes area,” said Wes Hughes, owner and principal of All Digital Media Inc. “Through the innovative use of a Wi-Fi digital frame, we’re generating revenue with a highly customized advertising vehicle and getting in front of an audience at strategic locations where they’ll be most captive, such as waiting rooms in doctors’ offices or on the treadmill at the gym. We are excited to be the first in Central Minnesota to provide this unique service.”