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Alchemy releases whitepaper on digital signage content

TORONTO — Alchemy, the digital signage division of St. Joseph Communications, has released a white paper entitled “The New Madison Avenue Diet: The Strategy for Performance-Focused Dynamic Signage Content.”
The white paper offers a departure from the steady “diet” of TV ads placed by brands and agencies, indicating digital signage as a powerful alternative or addition for a higher performance media mix. This paper describes the framework for successfully adapting existing content for digital signage spots as well as the key roles, issues, opportunities, processes and benefits related to content development for dynamic display.
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