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Aladdin Food now rubbing the digital menu board lamp

Aladdin Food Management Services LLC, a provider of contract-based food services, announced today that it has initiated installation of Mvix digital signage systems in many of its campus cafeteria and retail food service operations.

Mvix signage systems are being used with large, flat-panel HD LCDs for digital menu boards, wayfinding, vendor showcasing and brand promotion across Aladdin’s operations. The high-definition menu boards are accessible remotely, over a simple Web-based interface, which makes them a compelling menu board solution for cafeterias, dining halls, food courts or any counter-service business, the company said.

Founded in 1978, Aladdin serves more than 150 clients by providing contract-based food services to colleges, universities, health care facilities, private, independent schools and businesses. Headquartered in Wheeling, W.V., Aladdin operates food service locations and cafeterias in 20 states.

digital signage is now acknowledged as one of the most cost effective and stylish methods of displaying menus in food outlets all over the world. It is designed to draw consumers’ attention, to promote specials, and to enhance the consumer’s experience at client locations,” said Jim Alder, VP of marketing for Aladdin, in the announcement. “Mvix signage systems were just the perfect fit in our operations. They work on solid-state storage and are highly reliable. These units are low cost, easy to install and extremely user friendly.”

For more on digital menu boards, visit our Menu Boards research center.