TAIPEI, Taiwan — DT Research Inc. announced that its WebDT Signage System has been deployed in more than 20 airports in China, marking one of the largest digital signage network deployments in the world.
According to a news release, AirMedia advertising content can now be dynamically displayed on high-definition LCD screens at most airports in China, including those in Guangzhou and Shenzhen. This is an expansion of the WebDT Signage System deployment in the Beijing Capital International Airport that was completed in preparation for the 2008 Summer Olympics. “In this economic climate, advertisers need new ways to capture consumers’ attention,” said Dr. Daw Tsai, president of DT Research. “Airports offer a strategic venue for advertisers because they target a highly valuable and captive audience. The visual appeal of digital signs combined with the flexibility to change content dynamically, provide advertisers with a more compelling and cost-effective alternative to traditional onsite advertising.” The WebDT Signage System offers a unique medium for capturing an audience’s attention at key locations. A comprehensive system comprising industrial-grade signage hardware, content management software and device management software, the WebDT Signage System can deliver dynamic advertising, information, news and training — displayed in up to eight zones on each screen. Content scheduling and playback are controlled remotely by secure wireless signage appliances.