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Adidas flagship store launches 40 digital-signage channels

BEIJING — n-store has installed a 40-channel digital-signage network at the world’s largest Adidas retail store. Adidas’ Brand Center in Beijing has more than 10,000 square feet of floor space and occupies four floors.

According to a news release, n-store used digital signage and several innovative self-service kiosks in the project. Some examples of the self-service kiosks are a Coach Core skills concept, where customers can use training technologies normally only accessible for top athletes, a tattoo chair for creating Adidas Originals shoes, and an interactive shirt-printing and pick-up concept.

Since 2000, n-store has built a close partnership with Adidas that has resulted in a global digital-signage rollout spanning four continents and more than 19 countries.