NEW YORK — ADCENTRICITY has announced ADCENTRICITY ADVenue, the company’s next-generation software platform that assists businesses in connecting with the exact audiences they desire in over 70 venue types in the fragmented Digital Out-of-Home media space.
The ADVenue platform will enable marketers to more quickly understand, plan and launch digital OOH advertising campaigns. ADVenue currently consolidates over 130,000 screens in over 200 DMAs.
“ADCENTRICITY ADVenue represents a completely new way of approaching advertising in digital OOH,” said Rob Gorrie, ADCENTRICITY’s president. “For the first time marketers can transparently assess network partners and leverage capabilities only available through ADCENTRICITY. ADVenue is backed by an incredible amount of supporting data, including integrated census information, making in-depth media decisions possible.”
ADVenue provides three key elements:
• The ability to truly understand by region and venue type, which geographies and venues are a perfect fit for campaign and business objectives, supported by census, association and third party data.
• The ability to set priorities for a plan, such as defining tighter targeting on a desired audience or larger reach, including the ability to automatically assign priorities based on a defined budget across tens of thousands of venues.
• The ability to plan local and buy national. Marketers can now build national plans and buys, DMA by DMA, allowing for different plans in markets, under the same consolidated annual or campaign plan.
“Where ethnography has had an enormous impact on more recent planning decisions, topographical advertising, has the ability to connect brands and consumers, in-context, like no other medium,” said Gorrie. “You simply have to know where to look and how to speak to them. ADVenue makes advanced decisions on each venue based on millions of calculations per campaign.”
ADVenue further supports marketer needs by providing detailed proposal, campaign summaries and analytics for planners, making more in-depth decisions and strategic use of the medium possible.
The new platform will offer advertisers and agencies access to the most sophisticated targeting, planning, buying and measurement tools available in the Digital OOH marketplace and across ADCENTRICITY’S network of network partners.
Source link: ADCENTRICITY launches ADVenue software platform for DOOH ad campaigns