NEW YORK — The Out-of-Home Video Advertising Bureau (OVAB) has announced that it has added two new members, ACENTRCITY, based in New York, and Ecast, based in San Francisco.
“OVAB’s evangelism efforts have been complementary to our own and becoming a member of OVAB makes perfect sense for us,” said Jeff Atley, co-founder and VP Marketing and Business Development, ADCENTRICITY.
One of the key initiatives for OVAB in 2008, and a contributing factor influencing ADCENTRICITY’s decision to join the organization, was the release of OVAB’s Audience Metrics Guidelines.
“The Guidelines are a critical component to the more rapid adoption of digital and video out of home networks and their success is predicated on both networks and agencies adopting them. OVAB members are committed to the advancement of the industry and we are happy to have ADCENTRICITY contribute their experience and knowledge base to our efforts,” said Suzanne Alecia, President of OVAB.
ADCENTRICITY has already started working with networks in the adoption of the new metrics standards, and is taking a leading role in explaining the adoption process to the digital out-of-home community. Graeme Spicer, VP Strategic Partnerships, will be presenting on this topic at the Advertising Research Foundation annual conference, Re:think, in New York City on March 31, 2009.