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Ad-based screens — on armpits?

Ubergizmo: Armpits aren’t exactly the most desirable things to stare at, but it is something most people cannot avoid when taking public transport. The advertising world has decided to take this particular lemon and make some lemonade by introducing a new concept that sees digital TV displays built straight into the armpits of shirts. This concept will be developed by deodorant manufacturer Right Guard, creating an interesting method to market its products.

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