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ABC, NBC, CBS move from living room to digital signage

Advertising Age: The big broadcast TV networks have a natural expertise in helping marketers reach potential customers as they sit in their living rooms, but now they want to follow those consumers out the door. In recent months, the three oldest — Walt Disney’s ABC, General Electric’s NBC Universal and CBS Corp.’s flagship operation — have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop at the mall.
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digital signage