NEC Display Solutions of America announced today that the 75-year-old Marcus Theatres theater chain will be deploying NEC large-screen digital signage displays throughout the chain’s lobbies and concession areas — in addition to selecting NEC projectors to make a full-scale conversion to digital cinema on the almost 700 screens it owns or manages across the Midwest and East.
“We’ve enjoyed a long history with Marcus Theatres and are grateful for the opportunity to expand our relationship to help meet the demands of 3-D movies as well as the overall migration to digital cinema,” said NEC Display Solutions President and COO Pierre Richer in the announcement. “NEC is able to offer a comprehensive solution for exhibitors — from high-performing digital cinema projectors to powerful, commercial-grade digital menu boards and our VUKUNET DOOH (Digital Out of Home) inventory management, ad delivery, billing and payment system — to generate new revenue streams as well as elevate the entire theater-going experience.”
Marcus Theatres ordered NEC’s complete line of digital cinema projectors — the NC1200, NC2000, NC3200S and NC3240S models — for virtually all of its circuit in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. It also will deploy NEC’s award-winning E, V and P Series large-screen displays in other areas of the cinemas.
“NEC Display is renowned for offering quality digital cinema projectors, but we’re also looking forward to benefiting from a wider spectrum of products in our latest agreement,” said Bruce Olson, president of Marcus Theatres, in the announcement. “The ability to change food and beverage items on the fly with dynamic digital menu boards and to easily run advertising will be true differentiators for us in the marketplace.”
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