BANGALORE, India — 3M Commercial Graphics Division, a division of 3M Limited, announced the launch of the digital signage Centre of Excellence at the 3M Innovation Centre in Bangalore. Touted as a one-stop shop for digital signage, the center will display and demonstrate a wide range of innovative solutions, including applications for the banking industry. 3M digital signage allows banks to narrowcast a mix of promotional and informative messages on display networks across branches.
3M digital signage powers more than 1,000 screens in India, of which 600 cater to the retail food and grocery segment. 3M digital signage software has also worked with leading media companies to offer customized digital timetable solutions for the Indian railways and a GPS/GPRS based digital signage solution which is currently being rolled out in buses.
“With more than 50,000 screens to be installed over the next 18 months, India is a huge market for digital signage. Yet the plethora of solutions available makes it a difficult choice for customers,” said Prabhu Venkatesh, business manager, Commercial Graphics Division, 3M Limited. “The 3M Centre of Excellence will help customers to understand and evaluate the best digital signage solutions for their requirements, be it hardware, software, display devices or connectivity.”
The Centre of Excellence provides clients with an opportunity to test the digital signage software with an entry-level media player. Connectivity options like VSAT, WiMAX and terrestrial broadband are some of the features that clients can test before they finalize the platform that best suits their needs.