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3M invests in Pixel Qi Corp.

3M, through its 3M New Ventures organization, has invested in Pixel Qi Corp., a developer of next generation LCD panels with operations in Taiwan and California. Terms of the transaction were not disclosed.

“Pixel Qi’s full-function color screen technology, for the first time, gives consumers an outdoor-readable video display with exceptional battery life, usable anywhere, anytime,” Mary Lou Jepsen, co-founder and CEO of Pixel Qi, said in a press release. “It’s a first in the industry. In our collaboration with 3M, we have the ability to accelerate this into mass adoption.”

The funding led by 3M New Ventures will play a key role in enabling Pixel Qi to develop its product offerings into volume consumer markets as well as digital signage and touch applications, according to the release. The investment, which successfully concludes Pixel Qi’s second (series “B”) investment round, will also allow Pixel Qi to build and to strengthen its engineering and sales capabilities.

“Pixel Qi’s technology enables displays of such lower power and high usability that the vision of ubiquitous displays comes much closer to realization,” Stefan Gabriel, president of 3M New Ventures, said in the release. “In combining Pixel Qi’s disruptive display technology with our technology platforms, we can create new business opportunities in the consumer and commercial markets for 3M.”

Read more about outdoor digital signage.